Product Description
Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:
• figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services
This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!
User Reviews
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Summary: Excellent
Review: This is an excellent book for any Interior Designer. It's comprehensive and covers just about everything you need to know if you are in business for yourself. I wish I read this 10 years ago!
Date: 2010-07-01
Rating: 5
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Summary: Lloyd is the best at what he does!
Review: I have had the opportunity to hear Lloyd speak on many occasions. He is always clear headed, witty and on point and I always come away having learned something. The same can be said about Lloyd's book. I found it refreshing and cleverly organized so that it may be used as a quick reference. Thank you once again Lloyd!
Debbie Talianko
Custom Home Decor by Debbie
Date: 2010-01-05
Rating: 5
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Summary: Great Tool for those in the design trade
Review: This book is a great tool for anyone in the design trade. It has a lot of great information for designers and really addresses the issue that we all face in our changing world. A real "must read". I would recommend this to anyone who is looking to improve their business!
Date: 2009-12-09
Rating: 5
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Summary: A 'must' for any interior designer who would understand marketing challenges specific to the industry
Review: MARKETING INTERIOR DESIGN is for any designer who would understand the business end of the art. From setting prices and understanding promotional branding to finding leads through networking and handling jobs, this is a 'must' for any interior designer who would understand marketing challenges specific to the industry. Fees, appointments, persistence, and more are reviewed in key chapters essential to understanding the overall process.
Date: 2009-11-17
Rating: 5
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Summary: Marketing Made Easy
Review: Build a successful business using this comprehensive guide by longtime consultant to the Interior Design industry Lloyd Princeton. Lloyd speaks about branding, finding leads, public relations, and the internet, areas that Interior Designers would rather not spend time on. Increase your business by focusing on what counts and leave more time for design. The book also includes further guidance about marketing from prominent designers from around the country.
Date: 2009-11-07
Rating: 5
